Best Carpet Brands Australia 2026: Godfrey Hirst, Hycraft, Feltex & More

The Flooring Centre stocks Australia's leading carpet brands across our two Melbourne showrooms — Nunawading and Hawthorn East. With more than 550 colours on display, you can walk the floor and compare Godfrey Hirst, Hycraft, Feltex, Victoria Carpets, Quest, and EC Carpets side by side, feeling the difference between wool, solution dyed nylon, and triexta fibres before you commit. This guide covers what each brand makes, who they suit, and what sets them apart.

Quick answer

The major carpet brands sold in Australia in 2026 are Godfrey Hirst, Hycraft and Feltex (all manufactured in Geelong, Victoria, owned by Mohawk Industries); Victoria Carpets and Quest (Dandenong, Victoria, owned by Victoria PLC UK); EC Carpets (Adelaide, Australian-owned); Beaulieu (Yatala, Queensland, owned by Beaulieu International Belgium); and a small number of imported specialist brands like Bremworth from New Zealand.

Godfrey Hirst is the largest by volume and the broadest in range. Hycraft sits at the premium wool tier. EC Carpets is the only major Australian-made and Australian-owned brand. Victoria Carpets and Quest cover mid-market wool and synthetic. The brand you choose matters less than the fibre and construction inside it — see below.

Godfrey Hirst

Godfrey Hirst is Australia's largest carpet and flooring manufacturer, and for many homeowners it's the first name that comes to mind when shopping for carpet. The brand covers a broad range of fibres, price points, and constructions — making it relevant whether you're furnishing a busy family home or a more formal living space. Godfrey Hirst organises its carpet into three distinct fibre families: Hycraft, its premium wool collection; Solution Dyed Nylon (SDN), a family-friendly fibre prized for stain and fade resistance; and Triexta, an innovative soft fibre that combines durability with a notably luxurious hand feel.

Ranges under the Godfrey Hirst name include Balmain, Caribbean, Pegasus, Westpoint, Otway Lodge, Chatsworth, and Petra — each designed to suit different room types, pile heights, and aesthetics. The company has invested in circular manufacturing research through its Clean Economy Grant programme, and is also the Official Carpet Partner of the Melbourne International Comedy Festival, reflecting an active presence in Australian cultural life.

Hycraft

Hycraft is Godfrey Hirst's premium wool carpet brand, sitting at the luxury tier within the Godfrey Hirst family. All Hycraft carpets are made from 100% wool — a natural fibre that regulates temperature, manages humidity, and retains its appearance through years of foot traffic. Wool's inherent crimp gives it a resilience that synthetic fibres often struggle to replicate, and the natural lanolin in the fibre provides a degree of soil resistance without chemical treatment.

Hycraft's range is extensive, covering styles from classic cut piles to textured loops: Balmain, Modern Appeal, Caribbean, Pegasus, Westpoint, Soft Glow, Otway Lodge, Chatsworth, Petra, and Soft Sunrise. The Flooring Centre is an authorised Hycraft stockist, so you can view the current collection across both our showrooms and receive advice tailored to your room's requirements.

Feltex

Feltex brings a designer sensibility to the carpet category, with a team of designers and technical specialists who focus on colour, texture, and how a room feels underfoot. The brand's colour palettes are drawn from global interior trends and then refined to suit Australian home aesthetics — the light levels, the architecture, and the relaxed way Australians tend to use living spaces.

Feltex is a wool carpet specialist, and its Hammersmith range is a good example of the brand's approach: a luxurious cut pile wool that leads with tactile quality. If you're after carpet that was specifically considered for the Australian home — from the colour development stage through to the fibre selection — Feltex is worth examining closely.

Victoria Carpets

Victoria Carpets is an established brand with a long tradition in wool expertise, and the company has grown its range to include wool, Solution Dyed Nylon, wool blends, and polypropylene — giving homeowners meaningful choices across budgets and performance requirements. What distinguishes Victoria Carpets technically is that they blend fibres in their own mills to precise specifications, which means they control quality from raw material through to finished roll.

Key ranges worth knowing about include North Eden (a 66oz Solution Dyed Nylon twist suitable for high-traffic areas), Sonning (a 46oz New Zealand wool loop with a refined, natural texture), and New Sensations (a 70oz 80/20 wool blend that combines the softness of wool with added resilience). The combination of in-house blending and a broad fibre offer makes Victoria Carpets a versatile choice across different rooms and lifestyles.

Quest Carpets

Quest Carpets is proudly made in Victoria, Australia, with more than 40 years of carpet manufacturing behind the brand. That longevity in a competitive market reflects consistent quality and a practical understanding of what Australian households need from a floor covering. Quest produces carpets in New Zealand Wool, Solution Dyed Nylon, and Polypropylene — fibres that cover a wide range of budgets and performance demands.

Across Quest's range, a few collections stand out for different uses. Pipers Creek is a Solution Dyed Nylon carpet suited to bedrooms, while Rochford is a denser SDN option for areas that see heavier use. Crossley Twist is a durable SDN twist construction, Winslow is a pure New Zealand wool loop for those who want a natural fibre with a clean, textural look, and Blairgowrie is a patterned wool loop that adds visual interest without sacrificing the practical benefits of wool.

EC Carpets

EC Carpets has been Australian-owned and manufactured since 1963, making it one of the last remaining carpet manufacturers that can genuinely claim both ownership and production on Australian soil. Operations are based at a state-of-the-art facility in Lonsdale, South Australia, where design, tufting, backing, and warehousing all happen under one roof. That integrated approach gives EC precise control over every stage of production.

EC Carpets offers both pure wool and Solution Dyed Nylon ranges. Wool collections include Bordeaux, Dawson Falls, and Hause. The SDN range is particularly broad: Bahamas, Andes Peak, Comfort Touch, Orchard, Ayrton, Coco Bliss, and Bouclé — covering cut piles, loop piles, and textured constructions that suit different rooms and styles. For buyers who want to support local manufacturing, EC Carpets is a strong choice with genuine credentials.

Bremworth (formerly Cavalier Bremworth)

Bremworth — formerly known as Cavalier Bremworth — is a New Zealand-based brand that specialises in 100% New Zealand wool carpet. Their positioning around premium natural wool is well established, and ranges like Untouched, Samurai, Galet, Levante, and Ripples reflect a considered design approach. Bremworth also produces wool rugs, including experimental compostable rug prototypes.

The Flooring Centre does not stock Bremworth. If you're drawn to premium natural wool carpet, our Hycraft and Feltex ranges offer comparable quality from Australian-made sources — and our team can walk you through the specific constructions and colourways available in both brands.

Comparing Carpet Brands in Person

Reading about carpet fibres and construction only goes so far — the real test is placing your hand on the pile and walking across the floor. The Flooring Centre's showrooms in Nunawading and Hawthorn East carry all the brands covered in this guide (with the exception of Bremworth), so you can compare textures, weights, and colour ranges from Godfrey Hirst, Hycraft, Feltex, Victoria Carpets, Quest, and EC Carpets in the same visit.

Our team can help you match fibre type and construction to your specific room — whether that's a high-traffic hallway, a master bedroom where softness is the priority, or a family living area that needs to handle pets and everyday spills. Visit us at either showroom or get in touch to discuss what you're working with.